When creating an action center in Muster, one of the first questions you are asked is:
"Would you like this action center to be geotargeted?"
Yes
No
A simple question, but one with complex implications when concerning your advocates and their ability to engage with your advocacy efforts.
📍 What does geotargeted mean?
Geotargeting is a more precise way to determine what districts your advocates reside in (as opposed to zip-to-district matching). It's how we ensure constituent messages get delivered to the right elected officials.
In some cases, it's the only way we can ensure your advocate messages get delivered. Federal-level campaigns, for example, require someone to be a verified constituent in order for messages to get delivered. That's why you can't turn geotargeting off for a federal-level campaign.
What happens when I select no?
When you select No, you have turned off geotargeting. Imagine it as removing the filter that guides messages to the right place.
That sounds like a bad thing? 🤔
It's not. It's great for targeting a state-level committee or an at-large city council.
It does, however, come with a few restrictions and some issues you should be aware of:
Non-geotargeting can only be done at the state and local levels.
There is a target restriction of 15 targets.
Turning off geotargeting may impact the delivery of messages.
Why would turning off geotargeting impact the delivery of my advocate's message?
More and more state-level elected officials are moving to contact forms instead of emails. While we'll always try and deliver directly to their email—sometimes that's just not an option, and we're forced to connect to their contact form. In some instances, these contact forms will not let submissions through unless the person is a constituent based on their address.
If you ever have any questions regarding geotargeting vs non-geotargeting your action center and deliverability, please do not hesitate to reach out to our team via chat.