The key to driving action with your Muster action center is captivating your audience. One way to do that is with words. You must pull them in and hammer home the feeling they need to take action. That if they don't take action, something they care about is at risk.
When you start creating your action center (specifically in Step 2: "Action Center Interface"), you'll be able to craft the language for your action center. In this article, we'll discuss where each piece of language lives on your action center, its importance, and what it should contain.
Headline Text
The first thing you can fill out under color selection, this Headline Text will be the first thing your advocates read. This headline lives at the very top of your action center and will be your first chance to make an impression. Go big. Make a statement and let your advocates know what's at stake.
Examples:
Act Now! Protect Funding For Affordable Housing.
Support Small Business And Say NO To Raising Taxes.
Our Parks Are At Risk! Take Action And Make Your Voice Heard.
Second Headline Text
This subheader lives under your headline and can quickly add more context for your advocates.
Examples:
Fill out the form below and send a message to your state Senator and Delegate. Let them know how important small businesses are to your community.
Take action and send a message to your elected officials, letting them know to say NO to HB 123.
Tell your story to your elected officials by taking action. Let them know you support our local parks.
Description Section
On a Muster action center, you can further educate your audience and advocates on the left-hand side of your action center by providing more copy. This description section is excellent for going more in-depth about the policy, why it's critical, and what is at stake.
Description Headline Text
A way to pull advocates into the description section of your action center, you can choose to duplicate your previous headline or change it up. If you decide to change it up, keep things short and punchy.
Examples:
Say NO to HB 123
Small Businesses Are At Risk
Take Action: Support Our Parks
Description
This area serves as the place where you can dive deep. In your description, you can talk about the who, what, where, why, and how of your campaign. It's a great place to educate your advocates and audience about the legislation, what's at stake, who it impacts, and why it's critical they take action.