Action Alerts
Quickly and easily drive advocates to take action.
An “Action Alert” in Muster is either an email or text message sent directly from an Action Center Overview page. An Action Alert is tied to its respective Action Center.
Action alerts are vital to driving action around your advocacy campaigns. The action alert functionality will automatically segment contacts who can take action on your campaigns and auto-fill their information when they take action. Action Alerts also allow you to send a “Circle Back” to advocates who haven’t taken action yet.
What makes an Action Alert unique:
An alert is tied to a specific action center.
Your contacts are pre-filtered by the Muster app based on your target selections. Only contacts who can take action will receive an email or text.
Muster pre-populates a “Take Action” CTA button in your email linked to action center your alert is tied to.
A contact’s information is pre-filled (based on their contact record in Muster) when they take action from an alert.
Sending an action alert allows you to send a “Circle Back.” Sending a circle back allows you to follow up with only the contacts who did not take action in your first alert.
EMAIL & TEXT BROADCASTS
Build engaging newsletters, updates, and more with broadcasts.
A “Broadcast” is a marketing email created within the broadcast section of the app.
Broadcasts are great for newsletters, updates on issues/legislation, and other initiatives your organization is running.
While a broadcast can drive awareness and action around your Muster campaigns, we do not recommend it as a best practice. You lose out on many of the benefits that come with alerts (advocate auto-fill, list filtering, circle backs) and risk creating an issue where contacts receive emails regarding campaigns they can't act on. This can cause headaches for you and your advocates and harm engagement.
ACTION ALERTS VS. BROADCASTS
Key differences to remember
Alerts are sent from the Advocacy portion of the app. Broadcasts are sent from the Broadcasts portion.
An alert will automatically segment your contacts and only be sent to contacts who can take action. Broadcasts require a list to be selected to be sent to.
Alerts will auto-fill advocate contact information when they click the “Take Action” button in an alert. Broadcasts will not do this.
Alerts allow you to send a “Circle Back”, re-engaging advocates who did not take action on your first alert. Broadcasts do not allow for this.