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Calling officials with action centers
Calling officials with action centers

Enable the patch-through phone call channel to direct your advocates to their representative officials

Max Schick avatar
Written by Max Schick
Updated over a week ago

When it comes to the impact of each constituent communication method, regular old phone calls are still king. The patch through phone call channel is a feature that you can enable on individual action centers, providing a way to connect your advocates with their officials with as little friction as possible.

Creating the action center

Step One

Click on the Advocacy section and click the green “New Campaign” button in the upper right corner.

Step Two

Now it’s time to configure your campaign by giving your campaign and action center a name. You also have the option to geo-target your action center or not.

Step Three

To make your action center a phone action center simply select the phone button instead of email. You also have the option to select both.

Step Four

Then choose the officials you would like to target.

Step Five

Once you have chosen your targets, the next step is to design your action center.

Muster gives you a variety of options to choose from. You can add a logo, choose text, background and button color, add headline and description text, and add images. You can preview the form that will have to be filled out by your supporters before they take action, and you also have the ability to embed video, include social media share buttons, and add analytics tracking codes.

Step Six

Next, you can add call talking points to your phone action center.

Step 7

Once you have published your action center, click on the go to landing page button. From there, your supporters will fill out the form and click the blue call button to take action.

From there they will be connected with their officials.

How the patch through works

Momentarily after hitting submit, the advocate will get a phone call from Muster's patch-through system.

Following a short greeting they will be asked to confirm prior to proceeding. Because they could be connected to more than one official over the course of the phone call, they are given instruction for skipping one of the phone calls.

Then they will be connected to their official or, in the case of more than one target official match, their matched officials in sequence.

Prior to each patch through call the system will announce who is being called, and then call their office. The advocate's phone number is displayed as the calling number to the official's office. Once the office call is complete, the patch-through system will announce the next call and initiate that patch-through call as well.

Once all the calls have been completed and/or skipped, the advocate is thanked and the entire call is ended. And your campaign is one step closer to motivating a policy change!

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