Navigate to the “Advocacy” section of your account and click the green “New Campaign” button in the upper right-hand corner.

On the next page, you'll be titling your Campaign and your first Action Center (note: the difference between an action center and a campaign in Muster is that an action center is a singular landing page that is nested within a campaign. Campaigns can comprise multiple action centers).

If you anticipate adding multiple action centers to your campaign, name your action centers to describe its use case, whether that's based on the issue cycle or audience for the action center landing page itself. The action center names won't be displayed outside of the app to your advocates.

You can choose to have your advocates email their officials or call them. An action center can use one or both of the communication channels.

By default email and only email is checked for you.

This is where you pick the officials that will be receiving communications from your supporters. You can add officials individually, by position (i.e., Virginia State Senator, United States Senate, etc.) or by federal-level committee.

If you cannot find your desired target official using Muster’s database, please feel free to reach out and request that it get added to our system by using the chat bubble in the bottom right. While we cannot guarantee that we will add all requests, if the desired target is a public official and has a public facing contact method designated for receiving public comment, then we will do our best to accommodate the request.

After choosing your targets you will have the option to decide whether or not you want them to be geo-targeted. A geo-targeted action center means that your supporters will only be contacting the officials who represent them based on the district they reside in. A non-geo-targeted action center means that supporters taking action will be contacting all officials who you select as targets (keep in mind that you can only select up to 15 officials for a non-geo-targeted campaign).

If you are targeting federal level representatives in the US House of Representatives or US Senate, your action center must be geo-targeted.

The next step in the creation process is to get the design in place and write the language for your Action Center landing page. An Action Center is a unique landing page that is automatically created once you click “Publish” on the last step. Because your Action Center is a landing page, it has its own link/URL that you will then be able to share across social media. You’ll see various places to enter headline text, logo’s, images, etc. on this step.
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In the “Description” section, you’ll want to give your action-takers some background information on why your issue is important and encourage them to take action and message their officials. At the bottom of this step, you’ll see a preview of the form that will have to be filled out by your supporters before they take action. Please note that this is just a preview and the “Send Message” button won’t actually do anything on this step. If you’d like, you also have the ability to capture “custom fields” here. For example, you can require supporters to enter their “Company Name” before they take action, which will then be captured and saved to their contact record in the “Lists” section of Muster.

Your next step is to write the pre-filled language that your supporters will be sending to officials. In this step, you have the option of "locking" language or allowing your supporters to add a personal message. On this step you are able to add as many prefilled subject lines and message bodies.

Muster encourages using multiple of each to help these campaigns feel more organic in officials's email inboxes. If you do choose to enter multiple prefilled subject lines/message bodies, they will randomly rotate when your supporters visit the action center to take action, again, helping the campaign to feel more organic to the target officials.

The last step for creating an action center is the “Advanced Settings/Publish” page. On this page you have the ability to enter a custom “Thank you message” that will appear to your supporters once they’ve taken action and sent a message.

Additionally, on this step, you have the ability to add a “Donate Button” that would also appear after your supporters take action. If you toggle this option to “Yes” and enter a URL to your designated donation page, once a supporter takes action, the thank you message and donation button will appear for them to click.

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