Before we start, let's quickly define a "campaign" and "action center" in Muster because they represent two different things.
Campaigns: Essentially folders for your Action Center(s). To create an action center, you must first create a campaign that can house it. Campaigns also enable you to capture aggregated analytics across multiple action centers.
Action Center: An action center is the page you build where advocates can take action and send a message to their elected officials.
Ideas/tips/inspiration for organizing your campaigns and action centers
There is no right or wrong way to structure your campaigns, but pausing to strategize what will work for you can help you navigate your account and evaluate performance with analytics.
Consider how you want analytics collected in your Muster account. Campaign-level exports aggregate analytics across multiple action centers, providing a broader view of how your action centers performed.
By Year
A straightforward way to keep things organized in your account. If you're only running a few major campaigns a year, this may be a good way to manage things.
By Session
This format can be helpful if you work across multiple states and at the federal level.
By Bill
A granular, highly organized way to organize your advocacy efforts. This is a great way to see how action centers are performing through each stage of a bill advancing and is also helpful in capturing all of the action around a piece of policy when aggregating at the campaign level.
By Issue/Topic
If your organization is advocating in many different realms, then it might be helpful to organize your campaigns and action centers based on issues/topics.
If you also run petitions, this can be a valuable way to organize them since they are not always tied to a piece of legislation.
By Audience
A great way to organize your account if you have distinct segments of advocates/members and are creating action centers for those specific audience segments.
